Shady stadium endorsements Mar05 '07
I must have been living in a cave for the past few months, because I wasn't aware that the Orlando Magic changed their arena name to Amway Arena. The facility was previously called the "TD Waterhouse Centre," and prior to that, at some point, it was just called "Orlando Arena," which was perfect by my book.
The endorsement of team stadiums is nothing new these days, but it still somehow seems to be getting more unethical and impure.
First of all - many of you may know what Amway actually is. They call themselves a "multi-level marketing" company, but in layman's terms, that could mean the same thing as pyramid scheme.
A pyramid scheme, for those unaware, is a business tactic that uses people as resources, promising high levels of return, so as long as you continually convince others of the product or service.
And what exactly is the product or service, you wonder? Sometimes it's never really revealed.
Sound shady? It sure is.
The sad part is many businesses get away with this tactic, and have for a very long time.
The recent endorsing of Amway Arena in Orlando is a sad day for sports.
Endorsed stadiums take away the authenticity and feeling behind the the venues, and gives them a generic aura.
After all, what would you rather walk into:
- Comisky Park, or U.S. Cellular Field?
- Jack Murphy Stadium, or Petco Park?
- The Chicago Stadium, or the United Center?
- Boston Gardens, or TD Banknorth Garden?
- Orlando Arena, or Amway Arena?
Worse yet, the endorsement of stadiums by shady companies is even more unappealing, and just plain gross.
Categories: Endorsement 
, Sports
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