Brands creating sub-brands Aug14 '07
I talked yesterday about brands expanding their offerings, and how it's a good thing - not bad.
There is one situation when it is bad, though. It's when brands adjust their brand, or create sub-brands.
Such is the case with Arby's Market Fresh. "Market Fresh" acts as a sub-brand to Arby's.
I'm also thinking along the lines of Adobe Photoshop Lightroom. In this case, the product Photoshop becomes a brand.
In both cases, the brand image becomes blurred or inconsistent.
Categories: Branding 
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