I know web companies have to stand out with both a name and brand image, and that can be a challenge especially since most “.com” domains are already taken, so companies have to get creative with their online presence, but I thought this one was a bit out there:

I’m thinking Trix cereal, or some kind of delicious sherbet. (And yes, that spelling is correct! I just learned that today by writing this post.) Except sherbet doesn’t really go with cake.